Case Studies
How EBM Helped Sunjoy Increase Online Revenue by 326%
An integrated ecommerce growth strategy combining paid search, SEO, conversion optimization, dedicated landing pages, retargeting, Connected TV, email, SMS, and cross-channel attribution helped transform Sunjoy's digital performance.
Get Your Free Marketing Audit →The Challenge
Sunjoy (sunjoyshop.com) came to Exclusive Business Marketing looking to scale beyond a single advertising channel. Their site needed a full growth strategy — not just more ad spend, but a system that could turn visitors into repeat customers across search, social, streaming TV, and email.
The Results, By the Numbers
GA4 website-wide comparison: Early Engagement Period (Dec 17, 2025 – Jan 16, 2026) vs. May 2026
| Metric | Early Engagement Period | May 2026 | Growth |
|---|---|---|---|
| Website Revenue (GA4) | $119,911 | $510,675 | +326% |
| Organic Search Revenue | $24,390 | $105,396 | +332% |
| Organic Search Sessions | 12,125 | 47,192 | +289% |
| Session Key-Event Rate | 1.40% | 6.65% | +375% |
| Total Key Events | 3,418 | 16,125 | +372% |
| Avg. Engagement Time | 29 sec | 1:19 | +172% |
Google Ads: Month-Over-Month Growth
March delivered the strongest efficiency at 15.39x ROAS — the peak monthly return. April scaled spend further while keeping performance strong, generating the highest total conversion value.
| Month | Ad Spend | Conversion Value | Conversions | ROAS |
|---|---|---|---|---|
| February 2026 | $10,240 | $67,800 | 260 | 6.62x |
| March 2026 | $10,050 | $154,700 | 310 | 15.39x |
| April 2026 | ~$24,500 | ~$274,475 | ~745 | 11.21x |
Campaign Highlights (April 2026)
$2,500 spend → $31,400 conversion value · 150 conversions · $16.67 CPA
$3,500 spend → $45,225 conversion value · 270 conversions · $12.96 CPA
The Performance Max results reflect a strategic shift, not just bid optimization — traffic was routed to purpose-built landing pages and category collections instead of generic product pages, creating a clearer path from ad click to purchase.
Going Omnichannel: Connected TV
To extend Sunjoy's reach beyond search and social, we added Connected TV advertising with four custom 30-second commercials. CTV is an upper-funnel channel — it builds awareness that often shows up later as branded search, direct traffic, and retargeting conversions rather than same-session purchases — but the engagement numbers speak for themselves:
What We Actually Did
This wasn't a single-channel PPC engagement — it was a full ecommerce growth system:
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